About

Face.hide® is an Italian eyewear company established in Alba in 2022. The brand is becoming known for its fashion-forward silhouettes designed through constant research and featuring a touch of ‘90s nostalgia (as you can tell by browsing our ecommerce). Our aim is to create Eyewear Collectibles, always Made in Italy.
Our collections are engineered as Drops. Every Drop is different and tells its own story.

We are constantly hungry for new inspirations and curious about everything that surrounds us. We dig into the past, are rooted into the present, and design with a vision for the future. 

We believe in Beauty.

Beauty isn’t essential, but it’s necessary.

We do not believe in quantity. That’s why our products are built for those who truly desire them. Many of our items are made in limited quantities and individually numbered.

We believe in people. We love building connections and collaborating with others to create unique outcomes. Most of our products are genderless, and we actively involve our customers in the creative process. For example, our signature plexiglass eyewear packaging is designed to be repurposed however you choose, encouraging creativity and embodying our commitment to zero waste, creating long-lasting, multi-purpose objects.

These are the ingredients of our visual language.

Face the Beauty